B2B supply chain marketing can particularly benefit from an adaptive approach. In an industry where multiple stakeholders influence purchasing decisions, adaptive programs help suppliers, manufacturers, and distributors tailor messaging to different decision-makers.

The evidence is clear: recent research findings about alcohol and cancer clearly show that alcohol consumption is a cancer risk factor. Alcohol is the third leading preventable cause of a variety of cancers and even light drinking increases risk substantially. Learn more about the recent advisory from the U.S. Surgeon General on alcohol and cancer risk.

As the global supply chain continues to evolve, logistics professionals face a variety of complex challenges. While the landscape is dynamic, four key issues are expected to dominate conversations in 2025. Let’s explore why these topics matter and how businesses can prepare.

During a recent webinar from Automated Warehouse, Bob Kennedy, principal and founder of RC Kennedy Consulting joined industry experts to explore what digitalization means for warehouse systems and how business owners can implement these tools to gain new insights and efficiencies within their supply chain. Here were some of his insights.

This year’s Black Friday shopping frenzy provided plenty of lessons for small and medium-sized businesses (SMBs), especially regarding supply chain and inventory management. With consumer spending trends, online innovation, and logistical challenges evolving since 2023, SMBs faced unique opportunities and hurdles. Here’s what we learned.

Working with a marketing consultant with expertise in the supply chain world can be a game-changer for SMBs. 

Companies do not spend enough time strategizing about where they fit in the marketplace. RCK Consulting can now help you with this exact exercise.

One of the most common problems I see during the WMS implementation process is a customer who underestimates the importance of getting buy-in from the workforce.

I lost a good friend a few days ago. In this month’s blog post, I’m sharing my memories of this decades-long friendship. Let it be a reminder to stay in touch with the people who have shared your journey, professional or personal, however long ago your paths ran together.

For many people, public speaking is one of their biggest sources of anxiety. I have to say, even after doing it a hundred times, I still share the fear sometimes. But there are a few things I have learned that make it easier.

John Hill passed away earlier this month. He was 86 years old. Maybe you’ve seen his obituary on LinkedIn or have seen posts from people feeling the need to share how he influenced them. You can add me to that list. It’s a long one.

April is Parkinson’s Disease Awareness month. Parkinson’s Disease is the fastest growing brain disorder in the world, surpassing even Alzheimer’s and positioning it as the next big epidemic to hit the baby boomer generation. We’re bringing awareness this month with an article on prevention.

MODEX. Everything you might want to see is there, from the aforementioned robots to software and automation systems. Post-MODEX debriefs are making their rounds now. Here’s what I took away from the event.

Fresh off the electric buzz of MODEX, guest blogger Pete Grett shares a reminder that preparation, understanding, and training are critical steps on the journey to robot integration.

You don’t have to build your own WMS. You have options on the market right now that enable you, the customer, to manage the evolution of your software on your own.

How do you ensure that a WMS implementation project succeeds? Our team has developed a few resources for avoiding implementation failure based on over forty years of experience and 200 projects.

Thirty plus years since the term WMS was first coined, as the software has gotten so much better, implementations continue to show a high rate of failure. Here are some guidelines to avoid some common pitfalls.